Image SEO: How to do Image Optimization for a blog post?

When a search engine starts indexing a website/blog, it does not determine the search ranking just by looking for the contents of the blog. In addition to sorting out blog articles, they also look for other attachments, including pictures and videos inside the post.

The web crawlers of search engines, especially the crawlers of Google, Yahoo, and Bing look at the content of the blog as well as check the structural aspects of the blog, even where the blog is. In this case, if you can properly optimize the image used inside your blog poster, there is a possibility of getting more visitors from search engines.

Image is an important part of a blog, especially when it comes to posts. Using Images in a blog post can give readers a clear idea about any topic. There are some posts that if you do not use the image in the reader can not give any idea about that post. Search engines also bring all the images of your blog to the search engine separately.

As you can see, there is a tab called Image in Google search results. Clicking there will get many images of the desired subject. If you share the image of the blog search engine friendly, then there is a possibility to get a lot of visitors from that image.

Look at the image above. I typed "BlogSpot SEO" into the Google search engine and as a result, the first image I was showing was an image of my blog post. There is a post on my blog about "BlogSpot SEO". My post on that keyword is ranking in Google Image Search because of its image optimization. Due to the precise image optimization, my post can grow a lot of traffic from Google Image Search.

How to do Image Optimization?

Image optimization for blog posts is a very easy task. In fact, we do not understand the importance of this issue, so we avoid it. However, the Google search engine itself is suggesting to use the image inside the post in line with the blog. You can do Image Optimization of the blog by following the simple steps below.

1. Choosing the right image:

Most bloggers use their blogs to collect images from other people's blogs or from Google Image Search. As a result of which the image is easily identified by Google as copyright, the image cannot be ranked in Google Image Search. If you know the work of graphics, always try to use your own image in the blog.

Then you can easily rank your image in Google Image Search. However, if you do not know graphic design, you can collect images from various online free image-sharing sites and use them in the blog. Pixabay is one of the most popular free photo-sharing sites online. If you want, you can collect the required image from there and use it in the blog.

If you still can't collect images through any of the above, try to use the image by downloading the image from Google search and using it in the blog by partially changing it through Photoshop. Then Google search engine will not be able to take your image under copyright easily.

2. Related Image Usage:

The type of article you are writing a blog post on is exactly the same as the topic and use images that illustrate the content of the post by Image. Suppose you are writing a post about YouTube SEO, in this case, you will share the image inside the post in order to explain about YouTube SEO. Be sure to note that the subject of the post is one type and the image is another.

3. Image Size Optimized (MB):

You should try to keep the image size (MB) as small as possible. Because large size image search engine crawls problem. Moreover, the smaller the image size, the faster your blog will load. For this you can optimize the image size through Photoshop. Always try to upload small and clear images.

How to reduce image size (MB)?

You can easily reduce the image size (MB) by using various online and offline software. The method I will share with you is a very simple and effective method. I always use this method to reduce the image size (MB) of my blog and use it in the blog. To do this you must first use Photoshop and then TinyPng online tools.

• First, input your desired image in Photoshop.
  
  
  
  
  
  
  
  
  
• Then click on File> Save for Web in the image above. After clicking on this option you will see the options in the image below.
  
• Before saving your image from the image above, select PNG-8 and Colors 64. However, if you have more color in your picture, you will see more or less the color option. Because if there is more color in the picture, if the color option is selected less, there is a possibility of a loss of color and quality of the picture. So apply after checking this option well. Doing this will reduce the image size (MB) of your blog a lot.

• Then by clicking on this link you can reduce the size of your saved image a little more using TinyPng online tools.
  
  

  

  
  
• Uploading your image here will automatically optimize the image size (MB). This tool will reduce the image size (MB) without compromising your image quality.

4. Use the correct Image Name:

Before uploading the image of your blog to the blog, you must write the name of the image matching the subject of the post and matching the subject of the image. Most bloggers use Meaningless names of type (abcd.png or 1..2..3, etc) without any meaningful name for the image.

 

This type of Image Name has a very bad effect on image optimization. In case of naming your desired image, you must write the Image Name to match the post or the subject of the image. When writing Image Name, use a Short Hyphen (-) after each word with the letter Small Letter.

5. Adding Alt Tags:

Visitors like Screen Shoot i.e. Image but the search engine doesn't like it very much. Because search engines can't read the image while crawling the site, that is, they can't understand what you mean by that image, unless you optimize the image properly. To solve this problem you can optimize the images using Alt Tags & File Names.

For example - you are writing an essay about your pet cat 'Mimi'. Then you must upload a picture of this cat. Upon uploading, the search engine will not understand that this is a picture of your pet cat 'Mimi'. For this, after uploading the image, you will write in the alt tag of the image that it is a picture of your post-cat 'Mimi'.

How to add Alt Tags?

After uploading the image, if you click on the image, you will see an option called Properties. If you click here you will see a box called Alt text, where you can write your desired subject. See how in the picture below -

If you want to further optimize the images of the blog post, you can add a caption to the image. This will allow both the reader and the search engine to understand what you mean by this image. Most bloggers don't like to add it. However, it is better to add, but even if it is not a problem. See how to add a caption in the image below -

Conclusion: All in all, if you apply the above five Image Optimization topics to the blog correctly, then of course the image of your blog will be easily understood and read by search engines. In particular, you must use the Alt tag in all images in your blog post. I can assure you that this will bring all your images to the Image tab of Google search. So you understand that moving to Google search means increasing visitors.