Many people today want to know more about what email marketing is and how it works. Because there are many easy and profitable ways to digitally market any product or service online on the internet. Email marketing is an online marketing technique by which you can get a lot of customers for your product or content at home via email. And, you don't have to go anywhere to market your product. This is the power of email marketing and digital marketing.
Read More: Digital Marketing
Today the old-fashioned marketing process is slowly coming to an end and people are getting involved in digital marketing to market their business more in less time. With digital marketing, we can achieve our business success in less time and less money. Because it works through internet and can promote your new business or service to many people in less time.
As such, there are many ways of digital marketing. Among those ways, social media marketing, search engine, video marketing, online advertising (advertisement) is the best. However, along with these, "email marketing" has proven to be a very lucrative medium for digital marketing.
So let's take a closer look at today's tutorial below, “What is Email Marketing? What are the benefits of email marketing and how to do email marketing?
Finally, we will learn about some of the best email marketing tools that we can use to promote our business or any service for free through email marketing.
What is Email marketing?
Before learning about email marketing, you need to know what marketing is. Marketing means promoting or trying to sell your business, product, or any service by various means, means or processes.
Now, the product, offer, business or service promotion, promotion, or marketing that we do through e-mail, the process of marketing is called "email marketing". Is. And, this is a very popular medium of digital marketing or internet marketing.
We generally use email for promotion or marketing. Just like we send an email to someone. However, we only send one-to-one mail to one person. However, through email marketing, we send an email to many people at once.
In this way, you can simultaneously promote your product, business or service to thousands of people through one email. You can also call this process email broadcasting.
Small bloggers or small business owners like us do not pay much attention to email marketing. And, I think that's a big mistake for many of us. Because through this we can get many blog readers/visitors or customers for their own business which we are not getting now.
However, there are many borough blogs, websites, or companies on the Internet, almost all of which use this medium of email marketing to promote their business, product, or online service.
This is benefiting them a lot.
Some of the benefits of email marketing, for example
- Most of the new customers are found through internet marketing through email marketing.
- This medium can bring thousands of visitors or traffic to blogs and websites.
- Email marketing is the only way to inform people about any new video, blog article, product, or business at home by simply sending them an email.
- This medium is much cheaper and less expensive than other mediums of digital marketing. You can use this medium for free by using some free email marketing tools.
- Email marketing is a lot easier and more profitable.
How to do email marketing?
First of all, I would like to give you an example of "How to do Email Marketing".
Suppose, a new product or service of yours has come in the market and you want to inform people about it or do marketing. Apart from this, you want to market the new offer or benefit of any of your products.
You just have to let people know about your product or service by email. And, then if they are interested then surely they will buy or be interested in your product or service.
You have to write in the mail about your own offer, business, or service in the same way as we normally write emails. Write the mail in such a way that people can understand the subject of your email later. In the end, when the email is written, thousands of people have to be sent to the email id at once.
Email marketing allows you to promote your new business, business offer, product or service to thousands of people in just a few minutes.
In this, how many thousands of people will be attracted to your product or offer? And, if you are marketing your blog article or YouTube video via email, then some 100 out of thousands will come to read your article or watch the video?
Rules for Email Marketing
Hey, email marketing means sending your own emails to another email id. However, you cannot use services like Gmail, Yahoo, or outlook for this marketing.
Because you can only send a certain number of emails from Gmail or any other free email account. And, it is possible that your email account may be blocked by Gmail, Yahoo or Outlook on suspicion of email spamming for sending emails to thousands of people at once.
What to do then? How do you do email marketing by sending emails to thousands of people at once? What's the way?
You need to use some email marketing tools or websites. There are many email marketing tools on the internet that you can use to market your business by sending emails to thousands of people at once. Among such tools -
- FeedBurner
- Mailchimp
- SendPress (WordPress Plugin)
- Drip
- MailerLite
These are free and the best. If you search on google you will find many free email marketing tools and websites.
There are two basic rules for email marketing.
- One, free and one paid.
- Do email marketing for free
The most important thing in email marketing is the email list or email contacts. This means that you must first submit the email IDs of the people to whom you send the emails. The list of many email ids stored in one core is called an email list or mailing list. And, in order to do email marketing, you must first submit the email IDs of many such people. After that, you can send them an email.
So, you can submit your email list or contacts one by one for free through your blog or website. If you have a blog or website, you can ask people to add to your email list via the "Blog subscription" option or the "newsletter" option.
As you can see in the image above, I have given an option for people to subscribe to my email list.
Now, whenever people enter their name and email id and add themselves to my email list, they will get all my blog articles or blog post via email. Other than that I will send them all the emails they want in their own mail.
That way, I can get a lot of people's email IDs one by one for free. Then, whenever I want, I can market my product, product, service, article, or video via email.
This is how all the small borough companies collect emails of thousands of people through their own website or blog through newsletter/email list. And, when they are happy about their own product or service, they promote or market it through email.
Other than that, you need to have a business email id to do email marketing. For example, our business email id is “info@freeseolearn.com”. You need to have an ID from which you can send mail to people.
Paid email marketing
I will not say much about paid media. Because in paid marketing, you have to buy thousands of email contacts from some websites or online tools. You can buy the email IDs of many people by spending some money.
What's more, once you buy an email ID, you can promote your business or product to thousands of people using the email marketing tools I mentioned above.
So, what is email marketing? You probably already know how to do this and what you can gain by email marketing.
All you have to do is
- You need to register for some free email marketing tools or websites.
- It is important to have a business email id.
- Collecting email IDs of many people through free or paid means and adding them to their own email list.
- Then, use email marketing tools, to promote or market your product, blog, offer, or business by sending emails to the subscribers or email contacts in your email list.
If you use this marketing right through email, then I know you will get a lot of customers or visitors for your business. There are many important and profitable ways of digital marketing today.
